January 2023
The UDS group is India’s leading Business Services Organization with a large bouquet of services delivered by UDS and it’s group companies. The organization is the preferred choice of Enterprises with diverse needs who want a single window service provider.
In a move to address growing customer needs, UDS has acquired a controlling interest in Athena, a BFSI tele sales BPO. This acquisition will add to UDS' competencies in the business services space, and also drive synergies between other portfolio companies of the group. The investment will also enable Athena's geographical expansion and help it turn global in its outlook.
Incorporated in 1993, Athena is a BPO service provider across the BFSI segment, and also has a presence in consumer and telecom verticals. The company has demonstrated capabilities in business development across multiple products.
Speaking about this investment, Raghunandana Tangirala, [Founder, CEO and Managing Director] of Updater Services, said, "Athena is a growing organization, catering to one of the high growth industries, with its wide range of products, driving results for its clients. We are thrilled to partner with a credible player in this field. UDS believes in driving growth through strategic partnership and in Athena, we have found a partner that will help us capture the growing tele sales industry potential."
Elizabeth Jacob, Founder and MD of Athena, said, "UDS' investment in Athena is a testament to the focused and customer centric company that we have built with our team, service portfolio, client relationships, and ability to generate growth. This also reflects our future and ability to deliver results. We are excited to welcome UDS on board as their experience in scaling companies will be invaluable in our next phase of growth."
With this investment, UDS is now poised to become India’s most comprehensive business services platform.
